Latest Industry News

Point of purchase activities act as a powerful catalyst to buy and reflect the increasing spontaneity of shopping. Impulse purchases now account for 50% of all purchases and 60% of value of the shop. In addition, consumers who have decided to buy a certain brand change their mind on average 42% of the time.

Ref: I to I research July 2008.

POPAI have developed a new web-based learning course designed to give an entry-level overview of the P-O-P industry is now available online. The interactive and self-paced e-Course offers learners a concise, practical grounding in the day-to-day workings of the industry with five 30-minute sessions covering: • The retail environment • Shopper behaviour and the role of P-O-P • Processes involved in the production of temporary, permanent, digital and semi-permanent P-O-P • Hot topics in P-O-P today (including green issues, measurement, effectiveness and compliance)• Digital Media in Retail.

http://www.popai.co.uk/

Retailers protest at government proposals to ban tobacco displays in stores

Retailers are protesting at Government proposals to ban or restrict the display of tobacco products in stores across the UK, according to a survey of 1,000 independent stores carried out by trade magazine Independent Retail News.

On May 31 the UK government launched its consultation on the Future of Tobacco Control, which closes on September 8. Also in May, the Scottish Government launched a Smoking Prevention Action Plan, which includes similar proposals such as banning of tobacco products on display behind the counter, banning packs of cigarettes less than 20 and banning tobacco vending machines.

Highlights of the survey include:* 85% of retailers oppose the moves* 89% fear high costs of new gantries and conversions as sales go under the counter* 79% say sales will fall* 78% fear sales of fake cigarettes will rise* 79% say security is issueMost retailers in England, Northern Ireland and Wales, 84.4%, said they did not agree with the proposal to ban displays.

http://www.talkingretail.com/

arken nominated for six POPAI awards

arken are pleased to announce they have been nominated for six awards in the POPAI awards 2008. They are very excited to see how many golds they get this time round!! Units nominated include Kwik Fit wall display, House of Prince horeca unit, Maplin battery display, Sennheiser headphone comparator unit , the NYC cosmetics display and the Microsoft keyboard and mouse Dislplay.

arken will find out the final results at the POPAI award ceremony in London on October 9th.

arken - have it all framed up!

The new ‘Magnetic Poster Frame’, available in sizes A4 to A1, is a curved plastic design, providing a fresh and simple approach to displaying posters. Posters are easy to change, by simply lifting the front sheet, making this design very practical yet impacting. The frame is also durable and easy to clean and is available off the shelf through arken direct, or can be made to order in any specified colour or size.

The new ‘Frameless Frame’ available from size A4 to A1 provides a modern contemporary look and a completely new approach to displaying posters, whilst still being both practical and easy to use. Mounted next to each other they can provide a continuous graphic or repeated graphic/message, or simply used solo they create a virtually invisible display that lets the poster do all the work.

To buy online or for more info on our other poster display products visit http://www.arken-direct.com/