Point of purchase activities act as a powerful catalyst to buy and reflect the increasing spontaneity of shopping. Impulse purchases now account for 50% of all purchases and 60% of value of the shop. In addition, consumers who have decided to buy a certain brand change their mind on average 42% of the time.
Ref: I to I research July 2008.
POPAI have developed a new web-based learning course designed to give an entry-level overview of the P-O-P industry is now available online. The interactive and self-paced e-Course offers learners a concise, practical grounding in the day-to-day workings of the industry with five 30-minute sessions covering: • The retail environment • Shopper behaviour and the role of P-O-P • Processes involved in the production of temporary, permanent, digital and semi-permanent P-O-P • Hot topics in P-O-P today (including green issues, measurement, effectiveness and compliance)• Digital Media in Retail.
http://www.popai.co.uk/
arken p-o-p provides highly innovative and cost-effective product display and merchandising solutions, tailor made to your exact requirements. From concept design, through to technical development and prototype, in-house manufacture, distribution and installation, arken are dedicated to creating retail P-O-P displays that 'make your brand stand out from the crowd.'
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Why buy from arken direct?
Manufactured in the UK
Delivery normally within 2 working days
Free quote for orders over 100 units call 01638 565656
Contact us:
Tel: 01638 565656
Fax: 01638 662770
E: info@arken-pop.com