As part of its ongoing refurbishment programme,
Devon-based cinema chain Scott Cinemas has invested in a number of new poster
light boxes installations to showcase new film releases and enhance its visitor
experience.
With help from graphic display specialist arken, a total of six Quad Slimlite
Lightboxes have been installed at the cinema chain’s Bristol site where they
have been used to house posters promoting current and forthcoming film titles.
Elsewhere, A2 Purelite LED Ultragrip Lightboxes have been installed within the
groups’ only site outside the South West, in East Grinstead. Here, Lightboxes
have been used to house graphics promoting available confectionary and drinks.
The arken Lightbox products have been designed to make
it easy for internal staff to change graphics, without the need for external
contractors, whilst at the same time offering illumination to really make the
posters ‘pop out’ and attract customer attention. The LED Ultragrip Lightboxes
also benefit from being incredibly economical to run – with posters illuminated
purely by LEDs, which also makes them very low maintenance.
“The light boxes
are of a really good quality, they are robust, have nice even light dispersal
and have been easy to install. These will become standard products for us
throughout the group in the near future. With many planned refurbishments, the
two products combined allow for dynamic promotion of both our film and
concessions offers.” said Dan Harris, Media Operations
Manager with Scott Cinemas.
Scott Cinemas Ltd currently has a total of eight cinemas,
comprising 19 screens with expansion plans for further acquisitions in the near
future.
