Wednesday, 14 September 2011

Superdrug store re-invention

arken POP International worked alongside Dalziel and Pow to design and install an exciting new layout for Superdrugs flagship store in Wimbledon, London.

The new store design is fashionable, relevant and lively. It has new product zones including Make-up, Skin, Beauty, Men’s, Hair, Food and Health and Everyday. There is also a new pharmacy format which offers a consultancy room alongside the counter, allowing customers more privacy when seeking advice.

Laura Crespo, Marketing Manager at Maybelline (one of the three brands using the play table element pictured) said "We were delighted with the play table. It really does encourage shoppers to try the product, which is a fun way to interact with our Brand and is key to the actual purchase".

The figures say it all; with the make up category enjoying very impressive sales uplift in the first weekend of opening that have continued over the proceeding months. The flagship store and a further four store trial was such a success that key elements of the flagship store format are now rolling out to a further fifty stores in the estate.

Read the case studies

Superdrug flagship store design

Superdrug make-up playtable

Superdrug make-up A Frame