Monday, 1 March 2010

PURELITE LED LIGHTBOXES - The future of illuminated displays

arken bring you the new PURELITE Led Lightbox range . Not only great value for money, these lightboxes also save on electrical consumption, maintenance and space.

The New Purelite LED Lightbox range from arken is both slim line, economical and allows for a far smaller carbon footprint than lightboxes using fluorescent tubes. It certainly ticks all the right boxes if you are looking for a high quality yet affordable illuminated display.

• Slim profile ( as slim as a regular snap frame)
• Uses 60% less energy than traditional tubes**
• On average £80 cheaper to run per unit per year than tube lightboxes*
• Very low maintenance
• LED's have at least a 5 year life
• 58% reduction in carbon generation than traditional tube lightboxes**

The Poster Case ( featured right) and Delux Poster Case, feature a hinged door which is perfect for high footfall areas where tampering can be an issue. Accessible only with a lever tool, this design allows the front section to open completely (like a door) allowing both hands for changing graphics before securely locking it shut. The Poster Case version comes in aluminium as standard, but can also be polished for a high shine look or powder coated in any colour. The Delux Poster Case is supplied in black and provides a strong presence with a high end feel.

* based on 12p / KWhr
** based on 60" x 40" size

The Snapframe version, ( featured left) is just 31mm deep, providing an ultra slimline lightbox with fantastic light dispersal and illumination.

Please call us for a quote or to place an order 01638 565656 or email info@arken-pop.com

Wednesday, 28 October 2009

arken P-O-P Ltd win GOLD display of the year at POPAI awards.

arken struck gold at the POPAI Awards 2009 with a show stopping unit designed for Logitech. The display demonstrated both indoor and outdoor security cameras with the use of digital display and replica product. Awarded GOLD for overall display of the year, the judge’s comments highlighted some key success factors.

“Manufactured with the environment in mind the unit still managed to deliver a fantastic use of design and great use of a screen for an in store environment. Eye catching, easily updateable with equally flexible plinths, the unit met all the market objectives”.

“Receiving a GOLD for overall display of the Year is a fantastic achievement for all involved, our clients were overjoyed and so pleased to have received this recognition” , Tracy Scutt, MD arken P-O-P Ltd.

The digital video security display unit received rave reviews from the judges in the Telecommunications and computers category, again awarding it Gold:

“This entry left me with a strong desire to find out more about the product and potentially buy it….a winning combination!

The simple and compact displays solution made the product the champion whilst providing the security required helping to clearly demonstrate a high value product in a highly interactive and captivating manner whilst avoiding the risk of theft.”

arken received a Silver for an innovative display for Filofax, an in store solution for their diaries, wallets and inserts. The judges commented, “This was a good design that really seemed to fit the Filofax brand and the channel – independent retailers and stationers.

The unit successfully managed to look premium whilst balancing the use of various materials on a tight budget. Flexibility was key in the brief enabling either the Filofax or the inserts to be displayed or both depending on the level of demand. The brief was well met in terms of branding, durability, flexibility and stock holding”.

arken designed a Satellite navigation automotive display for Garmin . This display was a huge success with some 4000 units now placed in automotive show rooms across Europe and received a bronze award.



A bronze also went to arken for a display created for Scholl. A freestanding unit for their footwear range, to be placed in independent Pharmacies, the design was heavily based around Scholl’s corporate colours and branding, with the emphasis on creating a contemporary display to attract a new and younger market.



arken created a display for Marks and Spencer in partnership with Scottish and Southern energy. The unit’s main purpose was to raise awareness of M & S Energy and provide an area where customers could sign up for electricity from their partnered provider. Installed in M & S stores, and manned by SSE staff it created an integral offer to M&S other financial products and received a Bronze Popai award.

Wednesday, 30 September 2009

Our Green Ethos


Not only a member, but also a founding partner of the POPAI Green Project, we are committed to reducing environmental impact across our entire organisation. We are now working alongside retailers, brands and suppliers alike to formulate strategies for tackling these issues.

As a result, we are focused on making improvements in a number of key areas:

Design - Product lifespan, use of modular parts where possible, design for re-use, minimisation of material types, design for lightweight materials.

Materials and Processes
- Total carbon footprint of material selected, optimise material usage, use minimal number of components, made from readily recyclable materials, made with recycled material content, ease of disassembly

Plant and Premises - In house vs. outsourced, efficient use of labour, minimise secondary processes, produced with low energy consumption, supply chain fit for purpose, suitable environmental policy.

Installation and Fulfilment
- Outsourced parts delivery, finished goods volume, packaging fit for transportation.

We don't just talk the talk, in the first 5 months of this year alone we have reduced our electricity consumption on site by 21%, an estimated annual reduction of 30 tonnes of CO². Gas consumption is down 24% in the same period, estimated at saving another 45 tonnes of CO² over the year. We have also made significant reduction in landfill waste generated, instead recycling where possible.

Wednesday, 15 July 2009

The nominations are out!




arken are pleased to announce the nomination of five of our most outstanding displays in the POPAI Awards 2009.

The nominations include a project for Scottish and Southern Energy alongside M & S to create a kiosk, as a permanent feature for 150 Marks and Spencer stores to promote the key features and benefits of M&S Energy.


A unit for Logitech was deemed a credible contender in the judge’s eyes. The display was designed to promote digital home video security for consumer electronic retailer outlets across Western Europe and in the UK particularly for Currys and Comet.


Also nominated was a free standing unit designed for Scholls footwear range. The design was heavily based around Scholl’s corporate colours and branding, with the emphasis on creating a contemporary display to attract a new and younger market.


A display that also caught the judges eye was a creation for the Filofax brand, whom required a premier looking unit with sufficient stock holding. Brand awareness was key and the large graphic area enabled the logo to stand out and create recognition with shoppers.



Our final nomination was for a display created for Garmin. They required a flexible freestanding unit that could display live and dummy navigation handsets within automotive showrooms and automotive accessory retailers. Particularly impressive was the fact that after initially creating the display for 250 retailers in the UK the FSU has now been placed in over 4000 car dealerships across Europe.

Thursday, 25 June 2009

arken feature @ marketing week live

award winning displays on show.....

Yes you can see our displays on the POPAI stand at the all new Instore show 09, part of marketing week live.

On display will be our award winning displays from 2008 including the Kwik Fit Accessory Display, NYC Cosmetics Display, Maplin Battery Display and Sennheiser Headphone Comparitor unit.

We hope you enjoy the show http://www.instoreshow.co.uk/. Register on-line now for free.

Tuesday, 14 October 2008

arken win six POPAI awards

arken are pleased to announce they have received six awards in the POPAI awards 2008. This includes 2 Gold’s, 3 Silver’s and a Bronze award.

The first Gold award was awarded for the Kwik-Fit wall display – A merchandising unit used to sell car accessories to customers whilst they wait to have their tyres changed.

The judges’ comments:


“The clear winner in this category, this was a well thought out design that met all the requirements of the brief and worked well for customers.
The unit was designed to sit in the reception space of Kwik Fit outlets to encourage customers to buy while they waited for tyre fittings. As the reception space had not been designed with retail sales in mind, the unit had to offer modular flexibility and needed to be easily maintained. The design provided clear range segmentation and displayed a wide variety of product types and sizes effectively and logically. Sales performance was well ahead of expectation and provided a true incremental opportunity for the retailer. Good use of space, well branded, operationally efficient and customer friendly – a winner all round.”


The Sennheiser headphone comparator display also won Gold . This interactive display allows customers to listen to ‘on board’ sound samples and compare the sound quality of the various noise cancelling head phones available.


Judges’ comments:


“The Sennheiser comparator unit allows shoppers to aurally appreciate the quality of the headphones particularly when compared with those supplied with MP3 players.
The extra details such as the ability to demonstrate noise cancelling technology and being able to test with different music genres impressed the judges and it was thought to be an excellent execution of the brief.”


For Microsoft arken designed a keyboard and mouse display – A category initiative for Microsoft featuring high performing keyboards and mice, allowing hands on customer interaction. This design won a silver award.
Judges’ comments:


”The clear, space efficient design with good use of materials enabled marketing objectives to be achieved. Being able to ‘play’ with the product appears to have really driven sales with strong category uplifts.”





New York Colour Cosmetic Update Project for Del Laboratories Ltd also received silver.


The judges commented that “This display was designed to be functional whilst encouraging consumers to browse. An effective solution to market was of paramount importance so a facility to refresh units with minimal disruption and cost was also essential. All these requirements were delivered. The promotional mechanic was very clear with the offer communicated at eye level in the middle of the display. The NYC brand has a considerable product range but the unit was designed to enable the stand to remain clean and tidy in appearance while still allowing customers to test the range.”







arken’s ‘Maplin Battery Display ‘ for Maplin Electronics Ltd also received Silver.

Judges’ comments:

“With a return on investment in just four months and a sales increase of 118% over the Christmas period, this flat-pack display with flexible graphic “wraps” was quick and easy to assemble.
Initially an own-label unit, the adaptability and the ease with which graphics could be changed allowed for brand specific promotions and thus increased the longevity of the display.”

Finally the House of Prince Horeca Unit – An illuminated display to create brand awareness amongst the trendy bar crowd in Scandinavia, received a Bronze award.






Thursday, 24 July 2008

Latest Industry News

Point of purchase activities act as a powerful catalyst to buy and reflect the increasing spontaneity of shopping. Impulse purchases now account for 50% of all purchases and 60% of value of the shop. In addition, consumers who have decided to buy a certain brand change their mind on average 42% of the time.

Ref: I to I research July 2008.

POPAI have developed a new web-based learning course designed to give an entry-level overview of the P-O-P industry is now available online. The interactive and self-paced e-Course offers learners a concise, practical grounding in the day-to-day workings of the industry with five 30-minute sessions covering: • The retail environment • Shopper behaviour and the role of P-O-P • Processes involved in the production of temporary, permanent, digital and semi-permanent P-O-P • Hot topics in P-O-P today (including green issues, measurement, effectiveness and compliance)• Digital Media in Retail.

http://www.popai.co.uk/